Timeless pieces, expertly cared for, last a lifetime.
Your Jewellery, Your Story
Your jewellery isn’t just an accessory — it’s a story you wear. From an engagement ring that captures your love, to a gold bracelet passed down for generations, each piece deserves to shine for a lifetime.
At Alexander Jewellers Sydney, we’ve been helping Australians sparkle since 1987. Here’s your insider guide to buying, styling, and caring for jewellery so it looks as breathtaking in 20 years as it does today.
1) How to Choose the Perfect Jewellery
- Match style to personality – Minimalist gold chains or a bold diamond cluster ring — choose what feels like you.
- Prioritise quality & certification – Look for hallmarks and trusted certification for diamonds and gemstones.
- Consider lifestyle – If you’re active, choose durable metals like platinum or 18ct gold.
- Think long-term – Classic designs and superb craftsmanship will outlast trends.
💡 Pro Tip: Lab-grown diamonds offer identical sparkle to mined diamonds with outstanding value and ethical sourcing.
2) Caring for Your Jewellery Like a Pro
- Clean regularly – Use a soft brush, mild soap, and warm water. Rinse and pat dry.
- Avoid chemicals – Perfume, hairspray, chlorine, and bleach can damage metals and gemstones.
- Store properly – Keep pieces in soft-lined boxes or pouches to prevent scratches.
- Annual inspections – Visit our jewellery services for complimentary cleaning and stone checks.
Gentle, regular cleaning keeps your sparkle alive.
Storage Checklist:
- Separate compartments for rings, bracelets, and necklaces
- Anti-tarnish pouches for silver and gold
- A travel case for holidays and weekends away
3) Jewellery Trends Australians Are Loving in 2025
- Stacked gold bracelets – effortless layering (Shop bracelets)
- Lab-grown diamond tennis bracelets – timeless elegance with modern values
- Mixed-metal wedding bands – a fresh twist (Shop wedding bands)
- Bold gemstone statement rings – pieces that turn heads (Shop rings)
4) Why Alexander Jewellers
- 38+ years serving Sydney with expert advice and craftsmanship
- Custom designs, repairs & valuations, and resizing
- Specialists in engagement rings and lab-grown diamonds
- Local Sydney showroom with Australia-wide delivery
Ready to Find Your Forever Piece?
Visit our North Rocks showroom or shop online now.
- Free insured shipping Australia-wide
- Complimentary cleaning & stone checks
- Expert advice from Sydney’s trusted jeweller
Frequently Asked Questions
Q: How often should I clean my jewellery at home?
A: Once a week with a soft brush, mild soap, and warm water. Avoid harsh chemicals. Book a professional clean annually.
Q: Are lab-grown diamonds real diamonds?
A: Yes. They are chemically and physically identical to mined diamonds and offer excellent value and ethical sourcing.
Q: Which metal is best for everyday wear?
A: 18ct gold and platinum are durable choices for daily wear. Silver is beautiful but may require more frequent polishing.
Alexander Jewellers — Sydney’s trusted jeweller since 1987.
